Privacy Policy

Effective Date: June 9, 2026

Sage Counsel Realty is a licensed real estate brokerage in the State of Florida. We respect your privacy and are committed to being transparent about how we handle your personal information. This policy explains what we collect, why we collect it, and how you can control it. If you have questions at any point, contact us at [email protected].

1. About This Policy

Sage Counsel Realty ("we," "our," or "us") is a licensed real estate brokerage operating in the State of Florida. We are committed to protecting the privacy and security of the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit https://sagecounselrealty.com, contact us by phone or email, or engage our real estate services. It also describes your rights regarding your personal information and how to exercise them. By using our website or services, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our website and services.

2. Information We Collect

We collect information in the following ways: A. Information You Provide Directly • Contact form submissions: name, email address, phone number, and your message or inquiry • Newsletter and email list sign-ups: name and email address • Property inquiry forms: property address of interest, timeline, financing status, and contact details • Communications with our agents: any information you share by phone, email, text, or in person during the course of a real estate transaction B. Information Collected Automatically When you visit our website, we may automatically collect: • IP address and approximate geographic location • Browser type and version • Device type and operating system • Pages visited, time spent on each page, and navigation paths • Referring website or search query that brought you to our site • Date and time of your visit This information is collected through cookies, web beacons, and similar tracking technologies (see Section 5 below). C. Information from Third Parties We may receive information about you from third parties, including: • Multiple Listing Service (MLS) platforms and IDX data providers • Referral partners, including other real estate agents and brokerages • Social media platforms if you interact with our social media accounts

3. How We Use Your Information

We use the information we collect for the following purposes: Real Estate Services • Responding to your property inquiries and scheduling showings • Preparing and presenting comparative market analyses (CMAs) • Facilitating real estate transactions, including buyer representation, seller representation, and property management • Connecting you with appropriate members of our team based on your needs Communications • Sending property listings, market updates, and neighborhood reports you have requested • Responding to your questions and support requests • Sending transactional communications related to an active real estate transaction • Sending our newsletter and marketing communications (with your consent; you may opt out at any time) Website Operations • Analyzing website traffic and user behavior to improve our site • Diagnosing technical issues and ensuring website security • Personalizing your experience on our website Legal and Compliance • Complying with applicable federal and Florida state laws, including real estate licensing regulations • Maintaining records as required by the Florida Real Estate Commission (FREC) and the National Association of Realtors (NAR) • Protecting our legal rights and those of our clients

4. Legal Basis for Processing (Florida & Federal Law)

We process your personal information on the following legal bases: • Contractual necessity: When you engage us as your real estate agent or property manager, processing your information is necessary to perform our contractual obligations to you. • Legitimate interests: We have a legitimate interest in operating our business, improving our services, and communicating with prospective clients. • Consent: For marketing communications and newsletter subscriptions, we rely on your consent. You may withdraw consent at any time. • Legal obligation: We are required by Florida real estate law and federal regulations to maintain certain transaction records. Florida residents may have additional rights under the Florida Information Protection Act (FIPA) and other applicable state laws. See Section 8 for details.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience and analyze site usage. Types of Cookies We Use • Essential cookies: Required for the website to function properly. These cannot be disabled. • Analytics cookies: Help us understand how visitors interact with our website (e.g., Google Analytics). This data is aggregated and anonymized. • Marketing cookies: Used to deliver relevant content and track the effectiveness of our marketing efforts. Google Analytics We use Google Analytics to analyze website traffic. Google Analytics collects data such as pages visited, time on site, and general geographic location. This data is processed by Google in accordance with their Privacy Policy, available at https://policies.google.com/privacy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout. Managing Cookies You can control and delete cookies through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, and be notified when new cookies are set. Note that disabling certain cookies may affect the functionality of our website.

6. How We Share Your Information

We do not sell your personal information. Data will not be shared with third parties for marketing or promotional purposes. We may share your information in the following limited circumstances: Real Estate Transaction Participants In the course of a real estate transaction, we may share relevant information with: • Other real estate agents and brokerages representing other parties in the transaction • Title companies, escrow officers, and closing attorneys • Mortgage lenders and loan officers (with your authorization) • Home inspectors, appraisers, and other service providers you engage • The Multiple Listing Service (MLS) as required for listing your property Service Providers We work with trusted third-party service providers who assist us in operating our website and business. These providers are contractually obligated to use your information only as directed by us and to maintain appropriate security measures. Examples include: • Email marketing platforms • Website hosting and analytics providers • Customer relationship management (CRM) software Legal Requirements We may disclose your information when required by law, court order, or government regulation, or when we believe disclosure is necessary to protect the rights, property, or safety of Sage Counsel Realty, our clients, or others. Business Transfers In the event of a merger, acquisition, or sale of all or substantially all of our assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. • Real estate transaction records: Florida law requires brokerages to retain transaction records for a minimum of five (5) years from the date of the transaction. We comply with this requirement. • Contact and inquiry records: We retain contact form submissions and inquiry records for up to three (3) years. • Marketing and newsletter records: We retain these until you unsubscribe or request deletion. • Website analytics data: Retained in accordance with our analytics provider's data retention settings (typically 26 months for Google Analytics). When personal information is no longer needed, we securely delete or anonymize it.

8. Your Rights and Choices

Regardless of where you live, you have the following rights regarding your personal information: Access and Portability You may request a copy of the personal information we hold about you. We will provide this information in a commonly used electronic format upon request. Correction If any information we hold about you is inaccurate or incomplete, you may request that we correct it. Deletion You may request that we delete your personal information. We will honor this request unless we are required to retain the information by law (e.g., transaction records required by Florida real estate regulations) or have a legitimate business reason to retain it. Opt-Out of Marketing You may opt out of marketing emails at any time by clicking the "unsubscribe" link in any email we send, or by contacting us directly. Opting out of marketing communications will not affect transactional communications related to an active real estate engagement. Do Not Track Some browsers transmit "Do Not Track" signals. Our website does not currently respond to Do Not Track signals, but you may manage tracking preferences through your browser settings and the cookie controls described in Section 5. How to Exercise Your Rights To exercise any of the rights described above, please contact us using the information in Section 11. We will respond to your request within 30 days. We may need to verify your identity before processing your request.

9. Data Security

We implement reasonable and appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include: • Secure HTTPS encryption for all data transmitted through our website • Access controls limiting who within our organization can access personal information • Regular review of our data collection, storage, and processing practices However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security. In the event of a data breach that affects your rights and freedoms, we will notify you as required by applicable law.

10. Third-Party Links and Services

Our website may contain links to third-party websites, including MLS search portals, social media platforms, and partner service providers. This Privacy Policy applies only to our website and services. We are not responsible for the privacy practices or content of third-party sites. We encourage you to review the privacy policies of any third-party websites you visit. Links to third-party sites do not constitute an endorsement of those sites or their privacy practices. Social Media We maintain business profiles on Facebook, Instagram, and YouTube. When you interact with our social media profiles, those platforms collect and process your information in accordance with their own privacy policies. We do not control how those platforms use your data.

11. Children's Privacy

Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately at [email protected]. We will promptly delete any such information from our records.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Effective Date" at the top of this page and, where appropriate, notify you by email or by posting a notice on our website. Your continued use of our website or services after any changes to this Privacy Policy constitutes your acceptance of the updated policy. We encourage you to review this page periodically.

13. SMS / Text Messaging Terms & Conditions

1. We use SMS to confirm appointments, send reminders, and notify clients of schedule updates or important changes. 2. You can cancel the SMS service at any time. Just text "STOP" to us. After you send the SMS message "STOP," we will send you a confirmation that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time and we will start sending SMS messages to you again. 3. If you are experiencing issues with the messaging program, you can reply with the keyword "HELP" for more assistance, or you can get help directly at [email protected]. 4. Carriers are not liable for delayed or undelivered messages. 5. As always, message and data rates may apply for any messages sent to you from us and to us from you. Message frequency may vary. If you have any questions about your text plan or data plan, it is best to contact your wireless provider. 6. If you have any questions regarding privacy, please read our privacy policy: https://sagecounselrealty.com/privacy-policy

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: Sage Counsel Realty 151 Mary Esther Boulevard, Suite 504A, Mary Esther, FL 32569 Phone: (850) 842-1515 Email: [email protected] Website: https://sagecounselrealty.com Business Hours: Monday – Friday, 9:00 AM – 5:00 PM CT We will respond to all privacy-related inquiries within 30 days of receipt.